Marketing communications

Publication

Title				Marketing communications

Author				De Pelsmacker, Patrick Geuens, Maggie van den Bergh, Joeri

Language				English

Publication				London : Pearson , 2010

ISBN				978-0-273-72138-3

Edition				4 ed.

Note				With: Instructor's manual

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				MA1 Book as author

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

09.12.2010

Last edited

07.10.2022

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