Publication
Title
Marketing communications
Author
De Pelsmacker, Patrick
Geuens, Maggie
van den Bergh, Joeri
Language
English
Publication
London
:
Pearson
,
2010
ISBN
978-0-273-72138-3
Edition
4 ed.
Note
With
: Instructor's manual
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
MA1 Book as author
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
09.12.2010
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/849610151162165141