Title
Optimal design of factorial paired comparison experiments in the presence of within-pair order effects Optimal design of factorial paired comparison experiments in the presence of within-pair order effects
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Harlow ,
Subject
Economics
Pharmacology. Therapy
Source (journal)
Food quality and preference. - Harlow
Volume/pages
22(2011) :2 , p. 198-204
ISSN
0950-3293
ISI
000286127600003
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This paper presents a systematic approach to dealing with within-pair order effects in paired comparison experiments, which have historically received substantial attention in many application areas, including sensometrics, psychology, transportation, marketing and medicine. It describes how optimal designs can be constructed for paired comparison experiments involving several attributes. It extends earlier work on design of experiments in the presence of within-pair order effects for a single qualitative attribute and fills a void in the recent design literature on choice experiments with multiple attributes.
E-info
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