Title
Marketing mix response analysis in broadly versus narrowly defined markets Marketing mix response analysis in broadly versus narrowly defined markets
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Gent :Mys & Breesch, [*]
Source (book)
Cijfermatig bekeken...: liber amicorum Michel Willems / Ceuster, de, Marc [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle