| Title |
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Marketing mix response analysis in broadly versus narrowly defined markets
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| Author |
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| Language |
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English
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| Source (book) |
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Cijfermatig bekeken...: liber amicorum Michel Willems / Ceuster, de, Marc [edit.] | |
| Publication |
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Gent : Mys & Breesch, 1995
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| Volume/pages |
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p. 199-227
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