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Title
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Marketing mix response analysis in broadly versus narrowly defined markets
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Author
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Language
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English
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Source (book)
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Cijfermatig bekeken...: liber amicorum Michel Willems / Ceuster, de, Marc [edit.]
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Publication
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Gent
:
Mys & Breesch
,
1995
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Volume/pages
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p. 199-227
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