Title
Can a charter of diversity make the difference in ethnic minority reporting? A comparative content and production analysis of two Flemish television newscastsCan a charter of diversity make the difference in ethnic minority reporting? A comparative content and production analysis of two Flemish television newscasts
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, policy and culture
Publication type
article
Publication
München,
Subject
Mass communications
Source (journal)
Communications : the European journal of communication research. - München, 1976, currens
Volume/pages
36(2011):2, p. 195-216
ISSN
0341-2059
1613-4087
ISI
000294756500004
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This study combines quantitative content and qualitative production analysis of two (public and commercial) television news programs in Flanders to investigate the impact of a Charter of Diversity on the portrayal of ethnic minorities. Findings of interviews with news production and ethnic minority experts show the ineffectiveness of a Diversity Charter not implemented at the heart of the newsroom. It seems unable to have an impact on journalists' media literacy and social capital, on the discursive structure of the news or characteristics of the production process itself all more decisive factors in minority reporting. These findings are confirmed by the results of content analysis showing no gradual improvement of ethnic minority portrayal in a newscast produced under a Diversity Charter compared to news produced under no such Charter both showing little changes in ethnic minority reporting.
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