Title
Readers' responses to product+strategies of print media brands : increasing readership or commoditization of print media? Readers' responses to product+strategies of print media brands : increasing readership or commoditization of print media?
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Mahwah, N.J. ,
Subject
Mass communications
Source (journal)
The international journal on media management. - Mahwah, N.J.
Volume/pages
13(2011) , p. 22-36
ISSN
1424-1277
vabb
c:vabb:306838
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle