Publication
Title
Readers' responses to product+strategies of print media brands : increasing readership or commoditization of print media?
Author
Language
English
Source (journal)
The international journal on media management. - Mahwah, N.J.
Publication
Mahwah, N.J. : 2011
ISSN
1424-1277
Volume/pages
13(2011), p. 22-36
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 03.03.2011
Last edited 21.10.2014
To cite this reference