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Title
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Readers' responses to product+strategies of print media brands : increasing readership or commoditization of print media?
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Author
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Language
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English
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Source (journal)
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The international journal on media management. - Mahwah, N.J.
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Publication
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Mahwah, N.J.
:
2011
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ISSN
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1424-1277
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Volume/pages
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13
(2011)
, p. 22-36
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