Publication
Title
Globalization in the food industry : the impact of market structures and firm strategies
Author
Abstract
Economic globalization is argued to have gained importance in the 1990s and 2000s due to market liberalization and technological progress. In this essay, I reflect on the likely impact of economic globalization on the food industry. The emphasis is on the consequences for market structures and firm strategies. Applying a resource-based theory of market structure and firm strategy generates five propositions, predicting that, on average, economic globalization in the food industry will increase both market concentration and density, due to worldwide consumer preference convergence and regional differentiation. As a result, the expectation is that large generalist food companies will grow and that the viability of small specialist food incumbents and newcomers will increase.
Language
English
Source (book)
The food economy : global issues and challenges / Bunte, F. [edit.]; et al.
Publication
Wageningen : Wageningen Academic, 2010
ISBN
9086861091
Volume/pages
p. 23-42
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.03.2011
Last edited 11.12.2015
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