Ethnographic discourse analysis and social scienceEthnographic discourse analysis and social science
Faculty of Applied Economics
International Business Communication
Forum: qualitative social research. - -
University of Antwerp
Drawing on the perspectives of ethnography and discourse analysis, this paper first gives an overview of the emerging body of research bringing together the epistemologies and the methods of these two perspectives. It then presents a novel analytical framework for computerassisted ethnographic discourse analysis. The paper outlines how close analysis of discursive practicesin this case journalistic writing practicescan provide insights into struggles over meaning and hegemony in contemporary knowledge work. The case study explores the production of a financial news story about the supply of gas to French consumers, and the way the practices in question subtly write Russia as a threat.