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Title
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A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
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Author
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Language
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English
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Source (book)
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Game - play - society : contributions to contemporary computer game / Swertz, C. [edit.]; et al.
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Publication
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München
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Kopead
,
2010
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ISBN
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978-3-86736-240-5
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