Publication
Title
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Author
Language
English
Source (book)
Game - play - society : contributions to contemporary computer game / Swertz, C. [edit.]; et al.
Publication
München : Kopead, 2010
ISBN
978-3-86736-240-5
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.03.2011
Last edited 30.10.2015
To cite this reference