Title
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Author
Faculty/Department
Faculty of Social Sciences. Political Sciences
Publication type
bookPart
Publication
München :Kopead, [*]
Subject
Economics
Computer. Automation
Source (book)
Game - play - society : contributions to contemporary computer game / Swertz, C. [edit.]; et al.
ISBN - Hoofdstuk
978-3-86736-240-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle