Title
The effects of using non-celebrity versus celebrity spokes characters to promote healthy and unhealthy food to childrenThe effects of using non-celebrity versus celebrity spokes characters to promote healthy and unhealthy food to children
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
conferenceObject
Publication
Chicago, Ill. , [*]
Subject
Sociology
Source (book)
ICA Conference, 21-25 May, Chicago, Ill.
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle