The effects of using non-celebrity versus celebrity spokes characters to promote healthy and unhealthy food to children

Publication

Title				The effects of using non-celebrity versus celebrity spokes characters to promote healthy and unhealthy food to children

Author				Vandebosch, H. Smits, T. Van Stevens, T.

Language				English

Source (book)				ICA Conference, 21-25 May, Chicago, Ill.

Publication				Chicago, Ill. : 2009

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				P3 Proceeding

Subject				Sociology

Affiliation				Publications with a UAntwerp address

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Creation

31.03.2011

Last edited

07.10.2022

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