Publication
Title
Marketing communicatie: docentenhandleiding
Author
De Pelsmacker, Patrick
Geuens, Maggie
van den Bergh, Joeri
Language
Dutch
Publication
Amsterdam
:
Pearson Education
,
2011
ISBN
978-90-430-1937-8
Volume/pages
616 p.
Edition
4 ed.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
MA2 Book as author
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
14.04.2011
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/881620151162165141