Publication
Title
Adoption intentions toward interactive digital television among advertising professionals
Author
Abstract
Language
English
Source (journal)
Journal of interactive advertising. - East Lansing, Mich.
Publication
East Lansing, Mich. : 2011
ISSN
1525-2019
Volume/pages
11:2(2011), p. 45-59
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification Error report