Publication
Title
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2008
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
37:4(2008), p. 63-74
ISI
000262330700005
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Publication type
Subject
External links
Web of Science
Record
Identification
Creation 22.04.2011
Last edited 11.09.2018