Publication
Title
How to capture the heart? Reviewing 20 years of emotion measurement in advertising
Author
Abstract
Language
English
Source (journal)
Journal of advertising research / Advertising Research Foundation [New York] - New York, N.Y., 1960, currens
Publication
New York, N.Y. : 2006
ISSN
0021-8499
1740-1909 [online]
Volume/pages
46:1(2006), p. 18-37
ISI
000238440100004
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Publication type
Subject
External links
Web of Science
Record
Identification Error report