Assessing the effectiveness of advertising from high frequency data

Publication

Title				Assessing the effectiveness of advertising from high frequency data

Author				Kiygi Calli, Meltem

Language				English

Publication				Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2011

Volume/pages				130 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

16.06.2011

Last edited

07.10.2022

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