Title
Broadcast rights and competitive balance in European soccer
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Economics
Source (journal)
International Journal of Sport Finance
Volume/pages
6(2011) :1 , p. 23-39
ISSN
1558-6235
ISI
000287831400002
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
Monopolization of broadcast rights for collective sales is a widespread practice in sports leagues. Proponents of this system claim that it is a necessary tool for the maintenance of competitive balance (tension) in sports. In this empirical paper, I argue that, in European soccer, collective sales do not increase competitive balance as compared to individual sales. Further, I demonstrate the negative effect of the UEFA Champions League and the beneficial effect of a more equal distribution of drawing power and a larger domestic market size on competitive balance. These results shed new light on antitrust policies towards the sports industry.
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