Title
International business-to-business marketing; 6 International business-to-business marketing; 6
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Chichester :Wiley, [*]
Subject
Economics
Source (book)
Wiley international encyclopedia of marketing. - Chichester, 2011
ISBN
978-1-4051-6178-7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle