Is klantwaarde meer dan lage kost in business markten?

Publication

Title				Is klantwaarde meer dan lage kost in business markten?

Author				Matthyssens, Paul

Language				Dutch

Source (book)				Marketing jaarboek / Duyck, R. [edit.]; e.a.

Publication				Oostakker : Pages , 2011

ISBN				9789491171017

Volume/pages				p. 147-150

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Management
Project info				The impact of strategic sourcing on strategic and financial performance: An empirical analysis of Belgian and Dutch industrial companies
Publication type				H2 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

02.09.2011

Last edited

07.10.2022

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