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Title
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_Visual and verbal appeals in advertising for new brands and line extensions
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Author
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Language
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English
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Source (book)
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Advances in advertising research; 2: Breaking new ground in theory and practice / European Advertising Academy
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Publication
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Wiesbaden
:
Gabler
,
2011
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ISBN
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9783834931344
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Volume/pages
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p. 341-355
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