Publication
Title
_Visual and verbal appeals in advertising for new brands and line extensions
Author
Language
English
Source (book)
Advances in advertising research; 2: Breaking new ground in theory and practice / European Advertising Academy
Publication
Wiesbaden : Gabler, 2011
ISBN
9783834931344
Volume/pages
p. 341-355
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 21.09.2011
Last edited 11.12.2015
To cite this reference