Title
_Visual and verbal appeals in advertising for new brands and line extensions _Visual and verbal appeals in advertising for new brands and line extensions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Wiesbaden :Gabler, [*]
Subject
Economics
Source (book)
Advances in advertising research; 2: Breaking new ground in theory and practice / European Advertising Academy
ISBN - Hoofdstuk
9783834931344
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle