Title
Context effects of TV programme-induced interactivity and telepresence on advertising responses Context effects of TV programme-induced interactivity and telepresence on advertising responses
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Subject
Mass communications
Computer. Automation
Source (journal)
International journal of advertising. - London
Volume/pages
30(2011) :4 , p. 641-663
ISSN
0265-0487
1759-3948
ISI
000295553400005
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
E-info
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Handle