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Title
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Context effects of TV programme-induced interactivity and telepresence on advertising responses
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Author
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Language
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English
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Source (journal)
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International journal of advertising. - London
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Publication
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London
:
2011
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ISSN
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0265-0487
1759-3948
[online]
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DOI
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10.2501/IJA-30-4-641-663
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Volume/pages
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30
:4
(2011)
, p. 641-663
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ISI
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000295553400005
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Full text (Publisher's DOI)
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