Publication
Title
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Author
Language
English
Source (journal)
International journal of advertising. - London
Publication
London : 2011
ISSN
0265-0487
1759-3948 [online]
Volume/pages
30:4(2011), p. 641-663
ISI
000295553400005
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 22.09.2011
Last edited 14.10.2017
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