Publication
Title
I see you, but I don't like you : consumer responses to prominence and plot connection for brands placed in movies
Author
Language
English
Source (book)
Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia
Publication
Ljubljana : 2011
ISBN
978-961-240-211-2
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 22.09.2011
Last edited 12.03.2016
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