I see you, but I don't like you : consumer responses to prominence and plot connection for brands placed in movies

Publication

Title				I see you, but I don't like you : consumer responses to prominence and plot connection for brands placed in movies

Author				Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia

Publication				Ljubljana : 2011

ISBN				978-961-240-211-2

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Project info				The effect of brand placement disclosure on the responses to brand placement by adults and children
Publication type				P2 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

22.09.2011

Last edited

17.06.2024

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