Title
I see you, but I don't like you : consumer responses to prominence and plot connection for brands placed in movies I see you, but I don't like you : consumer responses to prominence and plot connection for brands placed in movies
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Ljubljana , [*]
Subject
Economics
Source (book)
Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia
ISBN
978-961-240-211-2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle