Title
Prominence and plot connection of brands placed in movies : effects on brand recongnition and brand attitude Prominence and plot connection of brands placed in movies : effects on brand recongnition and brand attitude
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Brusssels , [*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the Association Franšaise du Marketing Academy Conference, Brussels, Belgium
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle