Publication
Title
Prominence and plot connection of brands placed in movies : effects on brand recongnition and brand attitude
Author
Language
English
Source (book)
Proceedings of the Association Française du Marketing Academy Conference, Brussels, Belgium
Publication
Brusssels : 2011
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 22.09.2011
Last edited 12.09.2013
To cite this reference