Title
The impact of message sidedness and message tone on the effectiveness of anti binge drinking messages The impact of message sidedness and message tone on the effectiveness of anti binge drinking messages
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Ljubljana , [*]
Subject
Mass communications
Source (book)
Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle