Publication
Title
Probability markers in advertising have a different effect on the purchase intention for hedonic and utilitarian low and high involvement services
Author
Language
English
Source (book)
Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia
Publication
Ljubljana : 2011
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 22.09.2011
Last edited 12.09.2013
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