Title
Probability markers in advertising have a different effect on the purchase intention for hedonic and utilitarian low and high involvement services
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Ljubljana , [*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle