The impact of message sidedness on teenagers' binge drinking intentions : the moderating role of issue involvement

Publication

Title				The impact of message sidedness on teenagers' binge drinking intentions : the moderating role of issue involvement

Author				Cornelis, E. Cauberghe, V. De Pelsmacker, P.

Language				English

Source (book)				Proceedings of the 10th Icoria Conference, Berlin

Publication				Berlin : 2011

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

22.09.2011

Last edited

17.06.2024

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