Perceived usefulness on online reviews : investigating balance and sequence effects

Publication

Title				Perceived usefulness on online reviews : investigating balance and sequence effects

Author				Purnawirawan, Nathalia De Pelsmacker, Patrick Dens, Nathalie

Language				English

Source (book)				Proceedings of the 10th Icoria Conference, Berlin

Publication				Berlin : 2011

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P3 Proceeding

Subject				Economics Computer. Automation

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

22.09.2011

Last edited

17.06.2024

To cite this reference