Crowdsourcing projects : team and task related drivers of success
Faculty of Applied Economics
Delft , 2011
Proceedings of the 18th International Product Development Conference, Delft, the Netherlands, June 6-7, 2011 - Delft, 2011
University of Antwerp
A growing number of organizations complement their innovation process with external project teams. This research examines crowdsourcing projects during which external individuals form virtual ad-hoc teams that address project tasks typically performed by internal teams. Such crowdsourcing project teams enable the access to diverse knowledge at low costs; yet often fail to attract enough contributions to make projects a success. Our research investigates task (i.e. conciseness and clarity) and team (i.e. size and diversity) variables of crowdsourcing projects and their impact on the project teams contributions by analyzing more than 200 projects from the Peer-to-Patent initiative. Our findings demonstrate that larger, more diverse teams that address concise tasks have a positive impact on the amount of contributions. Task clarity however does not seem to play an important role. Moreover, our results reveal that interaction within project teams mediates the impact of the task/team related drivers and the members contributions to the project. These findings challenge the direct effects shown in earlier research on internal teams. The findings provide managerial implications on nurturing team interaction to trigger contributions from crowdsourcing project teams.