Title
Party members as part-time marketeers : using relationship marketing to demonstrate the importance of rank-and-file party members in election campaignsParty members as part-time marketeers : using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns
Author
Faculty/Department
Faculty of Social Sciences. Political Sciences
Research group
Media, Movements and Politics (M2P)
Publication type
bookPart
Publication
Routledge, [*]
Subject
Politics
Mass communications
Source (book)
The Routledge handbook of political marketing
ISBN - Hoofdstuk
9780415579933
vabb
c:vabb:308704
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle