Title
|
|
|
|
Party members as part-time marketeers : using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (book)
|
|
|
|
The Routledge handbook of political marketing
| |
Publication
|
|
|
|
Routledge
,
2011
| |
ISBN
|
|
|
|
9780415579933
| |
Volume/pages
|
|
|
|
p. 151-163
| |
|