No place to hide : when shame causes proselfs to cooperateNo place to hide : when shame causes proselfs to cooperate
Faculty of Applied Economics
Antwerp :UA, 2011[*]2011
Research paper / UA, Faculty of Applied Economics ; 2011:018
University of Antwerp
1 No place to hide: when shame causes proselfs to cooperate. Abstract Shame is often considered a moral emotion with action tendencies shaped by natural selection to elicit socially beneficial behavior. Yet, unlike guilt or other social emotions, prior experimental studies do not indicate that incidental shame boosts prosocial behavior. Based on the affect as information theory, we hypothesize that incidental feelings of shame increase cooperative behavior, but only for self-interested individuals, and only in situations where shame is relevant with regards to its action tendency of avoiding reputation losses. To test this hypothesis, cooperation levels are compared between a classic prisoners dilemma (where defect may result from multiple motives) and a sequential prisoners dilemma (where defect is the result of intentional greediness). The results indicate that, as hypothesized, proself individuals cooperate more following incidental shame, but only in a sequential prisoners dilemma. Hence ashamed proselfs become inclined to cooperate when they believe they have no way to hide their greediness, and not necessarily because they want to make up for earlier wrong-doing.