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Title
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Internationalization revisited : progression through institutionalization, exploitative and exploratory learning
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Author
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Language
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English
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Source (book)
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International marketing theory : current insights and future perspectives / Jain, S.C. [edit.]; e.a.
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Publication
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Cheltanham
:
Elgar
,
2011
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ISBN
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9781849803021
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Volume/pages
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p. 135-157
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