Title
International research on attention and memory effects of advertising International research on attention and memory effects of advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Antwerpen :Garant, [*]
Subject
Mass communications
Source (book)
International business not as usual / Dumont, M. [edit.]; e.a.
ISBN - Hoofdstuk
9789044128727
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle