Publication
Title
International research on attention and memory effects of advertising
Author
Language
English
Source (book)
International business not as usual / Dumont, M. [edit.]; e.a.
Publication
Antwerpen : Garant, 2011
ISBN
9789044128727
Volume/pages
p. 23-41
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.01.2012
Last edited 11.12.2015
To cite this reference