Title
The adoption of interactive digital television by advertising professionals : exploring an international marketing communication medium The adoption of interactive digital television by advertising professionals : exploring an international marketing communication medium
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Basingstoke :Palgrave Macmillan, [*]
Subject
Mass communications
Source (book)
Strategic international marketing / Melewar, T.C. [edit.]; e.a.
ISBN - Hoofdstuk
978-0-230-58024-4
vabb
c:vabb:328951
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle