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Title
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The adoption of interactive digital television by advertising professionals : exploring an international marketing communication medium
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Author
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Language
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English
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Source (book)
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Strategic international marketing / Melewar, T.C. [edit.]; e.a.
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Publication
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Basingstoke
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Palgrave Macmillan
,
2012
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ISBN
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978-0-230-58024-4
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Volume/pages
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p. 133-152
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