Publication
Title
The adoption of interactive digital television by advertising professionals : exploring an international marketing communication medium
Author
Language
English
Source (book)
Strategic international marketing / Melewar, T.C. [edit.]; e.a.
Publication
Basingstoke : Palgrave Macmillan, 2012
ISBN
978-0-230-58024-4
Volume/pages
p. 133-152
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 10.01.2012
Last edited 11.12.2015
To cite this reference