Publication
Title
Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Author
Abstract
Language
English
Source (journal)
Journal of marketing communications. - London
Publication
London : 2011
ISSN
1352-7266
Volume/pages
17:5(2011), p. 299-318
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 10.01.2012
Last edited 11.12.2015
To cite this reference