Publication
Title
Fear appeal effectiveness for familiar and unfamiliar issues
Author
Language
English
Source (journal)
Journal of Social Marketing
Publication
2011
ISSN
2042-6763
2042-6771
Volume/pages
1:3(2011), p. 171-191
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 10.01.2012
Last edited 11.12.2015
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