Publication
Title
Fear appeal effectiveness for familiar and unfamiliar issues
Author
De Pelsmacker, Patrick
Cauberghe, Verolien
Dens, N.
Language
English
Source (journal)
Journal of Social Marketing
Publication
2011
ISSN
2042-6763
2042-6771
Volume/pages
1 :3 (2011) , p. 171-191
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A1 Journal article
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
10.01.2012
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/934440151162165141