Fear appeal effectiveness for familiar and unfamiliar issues

Publication

Title				Fear appeal effectiveness for familiar and unfamiliar issues

Author				De Pelsmacker, Patrick Cauberghe, Verolien Dens, N.

Language				English

Source (journal)				Journal of Social Marketing

Publication				2011

ISSN				2042-6763 2042-6771

Volume/pages				1 :3 (2011) , p. 171-191

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				A1 Journal article

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

10.01.2012

Last edited

07.10.2022

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