Title
Fear appeal effectiveness for familiar and unfamiliar issues
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Mass communications
Source (journal)
Journal of Social Marketing
Volume/pages
1(2011) :3 , p. 171-191
ISSN
2042-6763
vabb
c:vabb:308928
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle