Publication
Title
Electrifying a car brand : effects on brand personality and brand experiences
Author
Language
English
Source (book)
Proceedings of the 2011 IASDR Conference, Delft, The Netherlands
Publication
2011
Volume/pages
p. 54
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.01.2012
Last edited 12.09.2013
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