Publication
Title
Electrifying a car brand : effects on brand personality and brand experiences
Author
Moons, I.
De Bont, C.J.P.M.
Standaert, A.
De Pelsmacker, Patrick
Language
English
Source (book)
Proceedings of the 2011 IASDR Conference, Delft, The Netherlands
Publication
2011
Volume/pages
p. 54
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
10.01.2012
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/934460151162165141