Title
Adolescents, online marketing and privacy : predicting adolescents' willingness to disclose pesonal information for marketing purposes Adolescents, online marketing and privacy : predicting adolescents' willingness to disclose pesonal information for marketing purposes
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Copenhagen ,
Subject
Sociology
Economics
Source (journal)
Children and society / Enforcement of judgments office. - Copenhagen
Volume/pages
27(2013) :6 , p. 434-447
ISSN
0951-0605
0951-0605
ISI
000325223200002
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
The present study aims at exploring which factors predict the willingness of adolescents to disclose personal information in response to online marketing requests. Our analyses show that especially privacy concerns and perceived benefits explain a considerable portion of variance in both willingness to disclose profile data (e.g. age, hobbies, favourite products) and contact data (e.g. phone number, e-mail address, home address). An interesting interrelationship was found between profile data and contact data disclosure. Contrary to our expectations, parental mediation strategies were only a weak predictor of teenagers willingness to disclose contact information. Policy implications that emerge from the central findings of this study are discussed.
E-info
https://repository.uantwerpen.be/docman/iruaauth/182f16/5065604.pdf
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000325223200002&DestLinkType=RelatedRecords&DestApp=ALL_WOS&UsrCustomerID=ef845e08c439e550330acc77c7d2d848
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000325223200002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=ef845e08c439e550330acc77c7d2d848
http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000325223200002&DestLinkType=CitingArticles&DestApp=ALL_WOS&UsrCustomerID=ef845e08c439e550330acc77c7d2d848
Handle