Publication
Title
Adolescents, online marketing and privacy : predicting adolescents' willingness to disclose pesonal information for marketing purposes
Author
Abstract
The present study aims at exploring which factors predict the willingness of adolescents to disclose personal information in response to online marketing requests. Our analyses show that especially privacy concerns and perceived benefits explain a considerable portion of variance in both willingness to disclose profile data (e.g. age, hobbies, favourite products) and contact data (e.g. phone number, e-mail address, home address). An interesting interrelationship was found between profile data and contact data disclosure. Contrary to our expectations, parental mediation strategies were only a weak predictor of teenagers willingness to disclose contact information. Policy implications that emerge from the central findings of this study are discussed.
Language
English
Source (journal)
Children and society / Enforcement of judgments office. - Copenhagen
Publication
Copenhagen : 2013
ISSN
0951-0605
Volume/pages
27:6(2013), p. 434-447
ISI
000325223200002
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 26.01.2012
Last edited 11.06.2017
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