Title
Biotechnology and the popular press in Northern Belgium : a case study of hegemonic media discourses and the interpretive struggle
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Thousand Oaks, Calif. ,
Subject
Mass communications
Source (journal)
Science communication : an interdisciplinary social science journal. - Thousand Oaks, Calif., 1994, currens
Volume/pages
29(2008) :4 , p. 435-471
ISSN
1075-5470
1552-8545
ISI
000255984900002
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Abstract
The media representation of biotechnology has received widespread attention during the last decade. Two gaps, however, are present in this literature, both of which are addressed in this study. We present data from a content analysis of coverage appearing in three popular newspapers in Northern Belgium between January 2000 and October 2004 (N = 506). The main findings reveal that the trends identified in the European elite press from 1992 to 1999 are confirmed and strengthened after 2000 in popular press coverage, resulting in a greater diversity of sources and perspectives than before. Our findings also reveal that different media sources achieve standing to strategically frame the biotech issue in advantageous terms, resulting in different representations for each application. Hegemonic discourse in terms of a source-generated probiotechnology bias is found to be solid for biomedical biotechnology, heavily under siege by challengers in the case of agricultural biotechnology, and characterized by dissension in the case of reproductive cloning.
E-info
https://repository.uantwerpen.be/docman/iruaauth/d38335/32851624247.pdf
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