Title
Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology? Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology?
Author
Faculty/Department
Faculty of Social Sciences. Sociology
Publication type
article
Publication
Oxford ,
Subject
Sociology
Source (journal)
International journal of consumer studies. - Oxford
Volume/pages
36(2012) :2 , p. 149-157
ISSN
1470-6423
ISI
000300681700005
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Abstract
In recent years, a significant amount of research has focussed on the analysis of consumers' aversion to new technologies in food production and processing. At the same time, research has shown that environmental attitudes may be related to purchasing behaviour of consumers. This paper presents the result of an investigation into Canadian attitudes towards nanotechnology, in general, and in applications in the food industry. The relationship between the food technology neophobia scale, environmental attitudes and nanotechnology is examined. The results suggest that food technology neophobia is significant in explaining attitudes towards nanotechnology, in general, and for food packaging and foods. Environmental attitudes are important in explaining respondents' attitudes towards nanotechnology in general but not in explaining attitudes towards nanotechnology in food packaging or food applications. Survey respondents' views of the role of science and technology in society (makes society worse or better off) are a more important determinant of attitudes towards nanotechnology than whether they had heard of nanotechnology prior to the survey.
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