Ad exposure while "in the game" : player involvement, immersion, and in-game advertising effects

Publication

Title				Ad exposure while "in the game" : player involvement, immersion, and in-game advertising effects

Author				Herrewijn, Laura Poels, Karolien

Language				English

Source (book)				Game Studies SIG ICA Conference 2012, May 24-28, Phoenix, Arizona

Publication				2012

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

09.03.2012

Last edited

07.10.2022

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