Title
Ad exposure while "in the game" : player involvement, immersion, and in-game advertising effects Ad exposure while "in the game" : player involvement, immersion, and in-game advertising effects
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
Game Studies SIG ICA Conference 2012, May 24-28, Phoenix, Arizona
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle