Publication
Title
Putting brands into play : how player experiences influence the effectiveness of in-game advertising
Author
Herrewijn, Laura
Poels, Karolien
Language
English
Source (book)
ICORIA 2011, June 23-25, Berlin, Germany
Publication
2011
UAntwerpen
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
P3 Proceeding
Subject
Mass communications
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
09.03.2012
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/963810151162165141