Title
Putting brands into play : how player experiences influence the effectiveness of in-game advertising Putting brands into play : how player experiences influence the effectiveness of in-game advertising
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
ICORIA 2011, June 23-25, Berlin, Germany
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle