Publication
Title
Putting brands into play : how player experiences influence the effectiveness of in-game advertising
Author
Language
English
Source (book)
ICORIA 2011, June 23-25, Berlin, Germany
Publication
2011
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 09.03.2012
Last edited 12.09.2013
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