Title
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertisingPlay buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Social Sciences. Communication Sciences
Research group
Marketing
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
ICORIA 2011, June 23-25, Berlin, Germany
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle