|
Title
|
|
|
|
Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
ICORIA 2011, June 23-25, Berlin, Germany
| |
|
Publication
|
|
|
|
2011
| |
|