Title
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Mass communications
Source (book)
Vienna Games Conference (FROG), proceedings 2010, September 24-26, Vienna, Austria
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle