Publication
Title
A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
Author
Language
English
Source (book)
Vienna Games Conference (FROG), proceedings 2010, September 24-26, Vienna, Austria
Publication
2010
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 09.03.2012
Last edited 12.09.2013
To cite this reference