Title
Differential effects of visual and verbal elements in advertisements for new brands and extensions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Hauppage, N.Y. :Nova Science, [*]
Subject
Economics
Source (book)
Advertising : types, trends and controversies. - New York, N.Y., 2012
Source (series)
Advertising : media, marketing and consumer demands. - New York, N.Y.; 2012: 1
ISBN
978-1-61324-679-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle