|
Title
|
|
|
|
Differential effects of visual and verbal elements in advertisements for new brands and extensions
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Advertising : types, trends and controversies. - New York, N.Y., 2012
| |
|
Source (series)
|
|
|
|
Advertising : media, marketing and consumer demands. - New York, N.Y.; 2012: 1
| |
|
Publication
|
|
|
|
Hauppage, N.Y.
:
Nova Science
,
2011
| |
|
ISBN
|
|
|
|
978-1-61324-679-5
| |
|
Volume/pages
|
|
|
|
p. 61-76
| |
|