Title
Differential effects of visual and verbal elements in advertisements for new brands and extensions Differential effects of visual and verbal elements in advertisements for new brands and extensions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Hauppage, N.Y. :Nova Science, [*]
Subject
Economics
Source (book)
Advertising : types, trends and controversies. - New York, N.Y., 2012
Source (series)
Advertising : media, marketing and consumer demands. - New York, N.Y.; 2012: 1
ISBN
978-1-61324-679-5
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle