Publication
Title
Differential effects of visual and verbal elements in advertisements for new brands and extensions
Author
Language
English
Source (book)
Advertising : types, trends and controversies. - New York, N.Y., 2012
Source (series)
Advertising : media, marketing and consumer demands. - New York, N.Y.; 2012: 1
Publication
Hauppage, N.Y. : Nova Science, 2011
Volume/pages
p. 61-76
Number
978-1-61324-679-5
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 15.03.2012
Last edited 11.12.2015
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