Publication
Title
Endorser type and brand globalness effects in India : thinking global or act local?
Author
Language
English
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal
Publication
2012
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 15.03.2012
Last edited 29.04.2014
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