Title
Endorser type and brand globalness effects in India : thinking global or act local? Endorser type and brand globalness effects in India : thinking global or act local?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle