Endorser type and brand globalness effects in India : thinking global or act local?

Publication

Title				Endorser type and brand globalness effects in India : thinking global or act local?

Author				Rajabi, Mahdi Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 41st European Marketing Academy Conference, Lisboa, Portugal

Publication				2012

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

15.03.2012

Last edited

07.10.2022

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