Title
Men might be from Mars, but women are definitely from Venus : influence of gender on effectiveness of probability markers in advertising Men might be from Mars, but women are definitely from Venus : influence of gender on effectiveness of probability markers in advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the American Marketing Association Winter Marketing Educators' Conference, Saint Petersburg, Florida, USA
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle