Publication
Title
Men might be from Mars, but women are definitely from Venus : influence of gender on effectiveness of probability markers in advertising
Author
Language
English
Source (book)
Proceedings of the American Marketing Association Winter Marketing Educators' Conference, Saint Petersburg, Florida, USA
Publication
2012
Volume/pages
p. 36-37
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 15.03.2012
Last edited 12.09.2013
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