Title
To respond or not to respond : the effectiveness of organizational responses to negative online reviews To respond or not to respond : the effectiveness of organizational responses to negative online reviews
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the American Marketing Association Winter Marketing Educators' Conference, Saint Petersburg, Florida, USA
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle