To respond or not to respond : the effectiveness of organizational responses to negative online reviews

Publication

Title				To respond or not to respond : the effectiveness of organizational responses to negative online reviews

Author				Purnawirawan, Nathalia De Pelsmacker, Patrick Dens, Nathalie

Language				English

Source (book)				Proceedings of the American Marketing Association Winter Marketing Educators' Conference, Saint Petersburg, Florida, USA

Publication				2012

Volume/pages				p. 62-63

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Creation

15.03.2012

Last edited

07.10.2022

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