Title
The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
8th Annual International Conference on Communication and Mass Media, Athens, Greece
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle