Title
Believability of advertising and confidence in information to make purchase by product category involvement
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Churchlands ,
Subject
Economics
Source (journal)
International journal of business studies. - Churchlands
Volume/pages
11(2011) :3 , p. 140-145
ISSN
1320-7156
vabb
c:vabb:309409
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle