Title
Believability of advertising and confidence in information to make purchase by product category involvement Believability of advertising and confidence in information to make purchase by product category involvement
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Churchlands ,
Subject
Economics
Source (journal)
International journal of business studies. - Churchlands
Volume/pages
11(2011) :3 , p. 140-145
ISSN
1320-7156
vabb
c:vabb:309409
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle