From thought to modality : a theoretical framework for analysing structural-conceptual metaphors and image metaphorsFrom thought to modality : a theoretical framework for analysing structural-conceptual metaphors and image metaphors
Faculty of Social Sciences. Communication Sciences
Faculty of Political and Social Sciences - other
Faculty Research SW
Image and narrative online magazine of the visual narrative
13(2012):1, p. 96-113
University of Antwerp
This article sets out to discuss the subject matter of conceptual metaphor in film. The first section provides the reader with a theoretical framework for analysing conceptual metaphor in film. In particular we want to shed light on the following questions: how can a metaphor be identified? What is the difference between a structural-conceptual metaphor and an image metaphor? What are the modes in which the metaphor can manifest itself? What is a visual metaphor and how does it differ from a filmic metaphor? In dealing with these questions, we shall offer the reader a classification of six features, which can be helpful to identify and interpret metaphor in film. In the second section we shall validate these considerations by subjecting them to an empirical discussion. We shall first analyse two examples of structural-conceptual metaphors in film, followed by a discussion of monomodal and multimodal manifestations of image metaphors. Finally, we shall demonstrate their interaction by showing how image metaphors can help activate other structural-conceptual metaphors.