Title
Emotional responses to advertising and intent to purchase : a comparison of three groups, Belgian students, U.S. students and U.S. non-studentsEmotional responses to advertising and intent to purchase : a comparison of three groups, Belgian students, U.S. students and U.S. non-students
Author
Faculty/Department
Faculty of Applied Economics
Research group
Management
Internationale economics, International Management and Diplomacy
Publication type
article
Publication
Subject
Economics
Source (journal)
International journal of business research
Volume/pages
10(2010):5, p. 174-
ISSN
1555-1296
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle