Title
Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Subject
Economics
Source (journal)
Review of business research
Volume/pages
9(2009) :4 , p. 183-
ISSN
1546-2609
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle