Publication
Title
Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views
Author
Language
English
Source (journal)
Review of business research
Publication
2009
Volume/pages
9 :4 (2009) , p. 183
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 06.04.2012
Last edited 15.07.2021
To cite this reference