Publication
Title
Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views
Author
Language
English
Source (journal)
Review of business research
Publication
2009
Volume/pages
9:4(2009), p. 183
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 06.04.2012
Last edited 23.12.2015
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